Godaddy's got a "history" of creating ads that get's rejected for the Super Bowl..
Their rejected ads probably gets more attention than the one shown at the Super Bowl, so I'm pretty sure they create them on purpose..
Here's their second rejected ad this year (first one hasn't been put online yet)
http://www.godaddy.com/gdshop/superbowl07/view_ioy.asp?se=%2B&app%5Fhdr=99
Here's their former Super Bowl ads + a few others:
http://www.godaddy.com/gdshop/superb...nding.asp?se=+
Rejected Godaddy Super Bowl ads from 2005/2006 (Super Bowl XL):
https://www.godaddy.com/gdshop/super...se=%2B&ci=5478
And a few of their other rejected ones from Youtube..
http://www.youtube.com/watch?v=gPM6f1ty3oM http://www.youtube.com/watch?v=HhFMD6ybP2E