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I believe that linking is the simplest way,... but it must be done responsibly or all you will do, is receive the anger of the site's webmeister who will soon have the offending link removed. If you are allowed to link to a site, always provide a return link on your own site.
Generally most web masters don't have any objections provided that you do use their site, and your site is "respectable" and does not reflect poorly on his site. |