Post - Analysis: Decision Trees Boost Web Site Performance
Source Yahoo News
Quote:
The DoD's networked decision tree design can work for Web analytics and the segmentation of online visitors in real time based on data streams. Time-critical if/then rules can be developed as streams of interactions are taking place at a company's Web site. And decision trees could draw from all the other data sources the enterprise has at its disposal.
The military's need for distributed knowledge discovery for command and control is not unlike the requirements that companies have with dynamic Web sites. To take the lead, business enterprises must be almost as responsive to customers with personalized offers as the military must be to target missiles moving at supersonic speeds.
Consider a Web site selling air purifiers and air conditioners. This company found that its online shoppers generated remarkable lifestyle information for each specific product line. First-time buyers, identified by their IP addresses combined with number of visits (click stream data) and ZIP code (lifestyle), purchased mostly window air conditioners. Other customers with totally different data features purchased different types of air conditioners; one class went for units with remote controls, while another went for air purifiers.
