Title: Features: Devil's Advocate - #183 Gaming should sell out to global consumer brands before it's too late.
Wake up and smell the Nescafé. There's a revolution at our door. And about time too.We all know the clichés: gaming is big and getting bigger; gaming accounts for a significant proportion of the disposable income of a significant number of people; gamers are a consumer group to be reckoned with. And it's all true.
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